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Tag Luxury Designer

Entering 2017; A Brave New World!

Have A Happy New Year Beau Satchelle Blog Readers! Wow! 2016 flew by, yes? And what a year it has been! For the team of Beau Satchelle, numerous lessons and growing pains have developed our abilities and skills to gear up for the new year and we are fired up for what is to come. So what are our goals for the upcoming 365 days? There are actually three major objectives we look forward to: Introduction Of New Product Lines The team has been working intensely on refining a new line and adding vibrant colors to our mainstays the “Michelle” and “Regina” handbag Spring collection. The new products will be featured in mid- January at a charity fashion show; plus, photo shoot events that we will share on Instagram. In addition, the excitement level is building for the unveiling of several elegant leather bracelets that will complement all of handbag lines. The bracelets will be made out of the same premium leathers and finest hardware selected for the handbags. We are in the beginning stages of seeking out a number of local jewelry designers and textile artists to work on future collaborations for a more recognizable branding to Beau Satchelle’s luxury products. Our team has been commissioned on several special projects that will add a unique bespoke service to our luxury repertoire (more details to come). Finally, the refinement of our products will be more focused to not only handle smartphones but the much needed chargers that are just as essential when comes to daily carrier accessories. It is so gauche to depend on an outlet to charge your tech essentials! Building Brand Momentum The focus is on growth and more growth. Our obvious goal is to grow our brand awareness locally and by rolling out a revised marketing plan […]

The True Costs of Purchasing Bespoke

Weekly and often daily, without fail, we have a discussion with a potential client who is sometime novice to the world of bespoke on the subject of price. Instead of the snarky response of “if you have to ask, you can’t afford it”, in which we’ve heard some artisans say, we decided to dedicate this blog to a discussion on the value of purchasing bespoke. There are articles where writers question whether the growing popular word “bespoke” is an overused term. Basically the word means “specially made for a particular person”; it’s “customized” as many Americans relate to. In early centuries, throughout Europe, bespoke tailoring dedicated development to the craft of tailoring fabrics, especially men’s suits. Bespoke exudes refinement, class, and luxury. For some, it brings a particular affluent lifestyle and status and for others to participate in an interactive journey with a personalized result. Bespoke has a place in every high end industry including wedding dressings, perfume, shoes, interior design, cars, furniture, jewelry, watches, liquor, even software to name a few! So as you make the leap into the world of bespoke, let’s look at 3 factors that influence the cost of these beautiful investments. Labor – the Master’s talent, his or her craftsmanship and dedication to detail; it is an undertaking of the crafter’s love for creating excellence in his or her particular field. Even in the world of bespoke perfume, which takes personalization to a whole new level, developing a specific fragrance can cost tens of thousands of dollars. In addition, a client pays for the time invested into his or her custom piece. A bespoke suit can take up to 8 weeks and several fittings before it is delivered. A leather bag or set of luggage can take months depending on the clients request which leads […]

So What Is Luxury Anyway?

This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]

Bespoke Luxuries

Porsche Inspired Sports Bag
Carmen Bespoke Alligator Luxury Handbag
The Boss Bespoke Alligator Tote Bag
PREMIUM EDITION Single Wine Carrier