If you consider yourself to be a student of the fashion industry, then giants such as Tom Ford, Ralph Lauren or Tori Burch would be recognizable names as being game changers in the world of retail. As a start-up luxury business, we have to stay on top of our game by gaining knowledge from individuals such as those mentioned who have successfully forge their own paths. Auto Biographies are an important teaching tool for visualizing someones success and wanting the same for yourself. One of those giants that we recognize as a game changer in the world of fashion is Daymond John, the founder and CEO of FUBU, a television personality and investor on the hugely popular realty television series Shark Tank. He has written a book named “The Power of Broke” and it resonates well with any entrepreneur who is beginning their own journey of a thousand steps to building a business brand. In the book, he takes 15 entrepreneurs from different backgrounds who offer insight on what it took to build their successful careers and brands from nothing. In a nutshell, Daymond John bootstrapped his way to success and he feels in many ways that “the struggle”….not having money forced him to be creative which kept him focused on his goals. So in the course of reading his book, he shared in his first chapter 3 philosophical takeaways that resonated with Beau Satchelle’s growth which inspired this blog. Be Innovative – Daymond John refers to the power of broke as a mindset of providing substance over flash. It takes inspiration to stand out when you are a minnow in a sea of whales in the luxury industry. Our story is a good old fashion tale of basically learning an “old school” sewing art form from YouTube. Hand sewn, […]
When a brand sells luxury products or goods, it is not just about selling an item, it is about selling an idea or promoting a luxury lifestyle. Tapping into the way someone desires to live or recognizing how they choose to live, is called lifestyle selling, and, it is a meaningful strategy when marketing items that are considered luxury. In a world where we are free to dream most any creation imaginable, there are luxury designer architects anxiously awaiting our call to make any fantasy and the wildest dream come true. The more unique, intricate and customized, the more excited the luxury consumer becomes. “Why?” As the wealth of consumers continues to increase, luxury goods companies are continuously searching for ingenious creations to provide to their expanding clientele which is younger and more successful than ever before. Many luxury consumers have created enormous wealth for themselves and continuously seek out ways to self-indulge by purchasing one of a kind products and partaking in services where others only dream. Luxury consumers who create their wealth, take extra special care and exercise creativity in how it is spent. Luxury consumers enjoy, appreciate and desire all aspects of their lifestyles and activities as much as possible. From the clothes they wear to watches and accessories, what they drive to private exclusive club memberships, it all must represent their individual brand image. It is part of their strategy to continuously market themselves to the very people they try and engage in business whether on the golf course, in the boardroom or at a black tie affair. Luxury consumers buy products and consume services for their premium quality, personal history with the brand and self-pleasure. Many luxury brands position their products to be highly differentiated in the market amongst competitors by the use of celebrity […]
Beau Satchelle has begun the countdown to launch! It is our hope to bring you on our journey of building our brand to contend in the luxury lifestyle market. It has been a splendid, yet humbling experience preparing for the introduction of Beau Satchelle – crossing our T’s and dotting the I’s, completing the business plan, consistently writing and posting blogs by incorporating luxury lifestyle with our leather products and of course, the production process. As entrepreneurs with our new launch in the luxury leather category, it is just never enough hours in the day! After a number of months of turning our visions into designs, which then were made into templates and then sourcing the right hides, threads and tools, T. Michael has diligently crafted a line in a few areas which will be revealed in the coming weeks and months. What has been particularly interesting in the last several months is our participation into the world of wine. We were thrilled to be asked to design and showcase creations that are used exclusively by wine connoisseurs and lovers of wine in the areas of leather backpacks and messenger wine bottle carriers and leather wine tasting journals, along with bespoke leather accessories for the wine tasting world. And, as per request, we would also like to mention extending into bourbon and whisky tasting journals as well. We are anticipating that this project will cater to a market wanting heirloom quality luxuries for a lifetime of memories in which we are perfecting to serve. T. Michael has always preferred to work his magic in bespoke items for the high end and affluent market that searches for one of a kind items, whether for home, fashion or travel. This pathway will allow us to offer other specialty merchandise for the discerning […]
Today, news broke on our local stations that our city will be visited by the Commissioner of the Major League Soccer (MLS), to meet with two of our wealthiest Detroit ambassadors, Quicken Loans owner, Dan Gilbert and Detroit Pistons owner Tom Gores in bringing a MLS franchise to downtown Detroit. From a diehard sports fan viewpoint, these are exciting times for our fair city. To be one of the few cities in the country that host a professional soccer team along with the Lions, Tigers and Red Wings (come back home Pistons!). With 4 professional teams in the heart of downtown Detroit, over half of the year, fans will be experiencing some type of professional sporting event on a daily basis. My point is that the announcement is more evidence of the revival of Detroit to be a contender with other metropolitan cities as younger and sophisticated adults flock to our city not only to work, live and play, but more importantly keep their dollars in the city that can offer a range of products and services from the inexpensive to the luxurious. City leaders, who work to bring tourists to our city are seeing an increasing uptick in conventions and out of town visitors. They rely on retailers, restaurants and other small businesses to provide a “Detroit” unique experience and offer products and services that reflect our amazing community. We are a city under constant construction, including renovations of buildings in downtown led by luxury hotel developers such as the Westin, Hilton, and Four Seasons. All three Detroit casinos, Motor City Casino, Greektown Casino and MGM Casino offer high end rooms as well as boutique shops to match. Entrepreneurs see Detroit as the new frontier as start-ups and tech companies have discovered our city as a viable alternative to […]
