After fourteen unforgettable months and a sense of cautious optimism, the world is beginning to part ways with an atrocious virus that controlled all levels of the human race in some way, shape, or form. The U.S., like other countries,…
Attaining high levels of accomplishment in your chosen profession or business entails never-ending learning, working intelligently and constant improving on productivity. It has been fascinating to observe how companies and organizations handled being forced to navigate through a new work…
Just recently, Beau Satchelle were involved in a conference call with our business mentor who chose to discuss the topic of bespoke and how entrepreneurs in the luxury space should consider offering this level of service to ultra-high and high…
If you are a creative professional in the business or consider yourself an enthusiast of all that is fashion, you are most aware of where the industry’s calendar cycle is usually during this time of the year. The Covid-19 pandemic…
Beau Satchelle was honored to be asked to be a guest of the annual Michigan fashion conference, “Fashion Speak and Verge Trade Show & Market”, which showcases major players, usually with Michigan/Detroit ties, within the fashion industry who impact the…
As 2016 quickly comes to a close we wanted to celebrate the end of our first year with a blog about our history. We get a number of questions asking about our background and the origin of Beau Satchelle. So in the beginning…destiny weaved her way into our lives. Co-founders, April Bayles (AJ) and T. Michael met in late 2007 and discovered they shared similar passions and interests. After countless discussions about the love and challenges of being an entrepreneur and eventually T. Michael sharing his business model of a luxury brand, a partnership was developed and Beau Satchelle was conceived. A native Detroiter and proud University of Michigan graduate, at a very young age, April adored anything to do with fashion…clothes, hair, accessories. Taught by her Mom how to sew and had inherited a talent for drawing from her Dad, she dreamed of becoming a high end fashion designer. However, life happened and she became distracted with other interests and put her love for fashion on the backburner. Her experiences through college and various jobs along with her serial entrepreneurship ventures prepared her for the opportunity to come full circle and work on building a business brand that focuses on the lifestyle of luxury. T. Michael, a Michigan native. While in college, had an initial urge to explore the art of leather crafting was when he was unable to find quality belts on a college student’s budget. So, after much research which entailed finding the local leather store and reading books on belt making, purchasing and using the right tools was the first step in what was then a necessity gone hobby to what is now an emerging business. Later in life, the situation reoccurred with the need of another briefcase after his career took him through several ‘brand […]
The leaves are changing color here in Detroit, which means that fall is here and winter is fast approaching. Winter, to many of us, means the holiday season, and with the holidays come along an entrenched gift-giving tradition. After years of buying gifts for the many people on your list, some of us are out of ideas for that perfect gift. After all, there are only so many ties and bathrobes and slippers that people can use, and some people are turning to digital programming for movies, so Blu-Rays are fazing out, as are books: since many people favor the electronic version. Still, we want to buy something nice for our loved ones, friends and business associates in our lives, to convey either love or appreciation for another holiday season. So what do we get? Have you considered a bespoke luxury handcrafted item? Located in Metro-Detroit, Michigan, Beau Satchelle is a local, small, luxury company designing and crafting luxury leather handbags, clutches, cases and connoisseur luxury goods like journals and wine holders. Never outsourced to other countries, our beautiful handcrafted leather goods are made by master craftsmen right here in Michigan, so they are works of art. What better gift than a beautiful luxury item made to last a lifetime? Luxury handbags are a great gift because they are used every day, and are a practical accessory that everyone notices as soon as you walk in the door. All of our bespoke leather goods are functional, yet luxurious handcrafted works of art. Hand-stitched with love and care, they convey confidence, professionalism, glamour, sophistication, style, elegance, and the good life. For that reason, they are a great investment. With proper care, our luxury leather handbags will last and last and be great go-to accessories that will compliment everything in your wardrobe. […]
The last month has been a whirlwind of activities for Beau Satchelle as we have been participating in several Metro Detroit Auctions to benefit some very worthy organizations and charities. We are also in the midst of getting prepared for a great holiday shopping season by positioning and promoting our bespoke luxury goods for one of kind gifts. Detroit Uncorked With an invitation from the Detroit Wine Association (www.detroitwine.org) we were honored to donate a bespoke leather piece for auction, named the “Emily Handbag” to the 12th Annual Detroit Uncorked Wine Extravaganza. The event’s proceeds benefit Gleaners Community Food Bank (www.GCFB.org ) one of the most significant charities in Metropolitan Detroit. Gleaners’ sole purpose is to solve hunger in Southeast Michigan through an intensive emergency food collection program that delivers millions of pounds of food to 535 community partners who in turn distribute to food pantries, shelters and schools. Over 20 restaurants and food vendors provide tasty hors’deuves while guests were able to sample over 250 Wines from all over the world from over 30 wine distributors and suppliers. The Silent Auction had a myriad of items ranging rare and vintage wines, work by local artists (including Beau Satchelle!), one of a kind wine lover collectibles and sports memorabilia. Spark 2016 Detroit Garment Group (www.detroitgarmentgroup.org), the non-profit organization whose mission is to cultivate education and economic development opportunities for Michigan’s fashion community, as well as cut and sew manufacturers in all industries. In conjunction with their FashionSpeak 2016 conference, Beau Satchelle was privileged to donate one of our bespoke designed messenger handbags to their inaugural fundraiser SPARK. As a member of this association, we are fortunate to part of a fashion network that brings together professionals from across the State of Michigan and have the opportunity to rub elbows with […]
A favorite time of the year for Beau Satchelle is in October when one of Metro Detroit’s premier non-profit organizations educate and promote the growing cut and sew industry in Michigan. Their annual FashionSpeak is part education, part networking, and all about the business of fashion. It is a time for professionals (designers, manufacturers, retailers, buyers, and bloggers) in the industry from veterans to college students to meet and learn from each other. So here’s Beau Satchelle’s takeaways from a packed day of learning: The morning began with Lauren Kirsch Weiss who serves as a buyer at Freeds of Windsor who shared tips on surviving trade shows from two standpoints that of a designer displaying their lines and secondly being an efficient tradeshow buyer. From a designer’s view it comes down to doing good prep work prior to the show (especially reaching out to potential buyers), presenting the best of you and your designs during event, and solid follow-up post show. The second speaker was Amy Dietrich, a product development expert and design consultant at Restoration Hardware whose topic was “Determine and develop your best product” and we have covered many tips that have been in previous blogs which boils down to doing your homework about your product, your customer and your competition. Karen McDonald, a public relations expert was the presentation that was key for Beau Satchelle. She offered a number of suggestions on creating a public relations plan for an emerging design business that included having good photography, a strong website, developing a press release and 3 to 6 talking points, know media’s deadlines, and practice interviewing. Karen also invited Rebecca Voigt, stylist editor from Hour Detroit, a local luxury magazine and RJ King, editor of Dbusiness an online business magazine that focuses on Metro Detroit businesses to […]
A couple of weeks ago, we introduce the first of a series of blog posts about lessons learned in our first year of launching our luxury lifestyle business. As always, there is a never ending wealth of teaching moments and knowledge that we gain through our first year journey. So let’s cover two more this week: Marketing Our Brand – in the beginning, once your vision work is completed, while creating your business plan, a start-up must decide what their marketing strategies will be to attract their specific demographics. When entering the luxury market, every decision and action made has to correspond with the quality of your products. With that in mind, we study meticulously; the details that high luxury brands use in their language and visuals to communicate to the specific buying market. Let’s consider a luxury American automobile, the Lincoln MKC. The commercials alone exude pure elegance. The choice of using an iconic actor, Matt McConaughey, as their spokesperson, the beauty of the home and the infinity pool he dramatically falls in, his clothes and accessories he puts on, even the aristocratic dogs he carries in his Lincoln speaks quality. Lincoln customers are introduced to that same messaging throughout its social media, its showrooms, the VIP black label program and concierge service which all speak to a supreme experience. As we grow, Beau Satchelle is crafting a similar meticulous message to our audience; we will provide a “white glove” buying experience and our clients will gain pleasure and self-elevation when carrying our leather accessory. Our editorial and e-commerce photos must express beauty at the highest standards by displaying the intricate craftsmanship of our products. Our models and location shots we use create images of class and extravagance. We have to scrutinize the social media history of potential models […]
