Last week, we had the privilege of participating in a swell event that featured a number of the newest and hottest retail spots and restaurants in Downtown Detroit. We were honored to represent our display of leather wine carriers and wine journals that were created exclusively for the House of Pure VIN, Detroit’s signature wine retailer. For Beau Satchelle, attending these events gives us the opportunity to gather feedback on the luxury products that T. Michael has created. Most reactions are that of astonishment at the craftsmanship of the products. “No way is this handsewn” is what I consistently hear from those who view our products. It is both humbling and confirming to T. Michael’s creative abilities. So, at this event, one admirer asked about the artist’s learning curve to producing such works of art. As a witness to his growth, I can assure you it began with one stitch, followed by the repetition of a million of stitches. The concentration that an apprentice must possess to perfect a saddle stitch, which is one of the main techniques used to sew leather, is utterly remarkable. If you are ever privileged to watch a Master leather craftsman stitch leather, it looks quite effortless. Almost to the point that it looks easy. But because I seem to get the same question about his personal journey of learning his craft, I wanted to give some insight into the growth of a self-taught leather artisan. T. Michael’s actually started his leather journey in college when he was unable to find quality belts that could fit within his budget. So, his next move was to visit the local leather store, pick up the necessary supplies and design belts, that to this day he still possesses. Fast forward to 2012, when the attraction of leather once […]
After last week’s blog regarding the Olympics and what lessons we derive from the experiences of the absolute top athletes in their respective fields, a curious reader inquired as to our specific habits that keep us focused on “the main things” in building a luxury leather business. As with any creative business, Beau Satchelle has for the most part, two main areas: the creative side (the design and production of our leather goods) and the sales/marketing end (getting our products seen and sold). Our success in these two areas are determined by building consistent, small steps every day that stimulates momentum and progress over time. For Beau Satchelle, keeping our eye on the prize, a successful luxury leather company, requires us to practice the following ten habits: 1. Maintaining a Healthy Body – not suggesting to necessarily be in shape to perform a marathon (unless that is the goal), but at least creating the physical routines for endurance on those long days that support good energy and fitness in the area of exercise and healthy eating. 2. Maintaining Healthy Mind Set – Reading positive and intelligent materials and books, listening to educational podcasts, watching You Tube channels of other entrepreneurs, networking with other business owners keeps us sharp and encouraged. More importantly, having a great sense of humor will keep you sane! 3. Gratitude – the daily grind of a business can be draining and challenging. To keep a perspective on what’s truly important, acknowledging what we are grateful for comes in different forms whether that be through prayer, writing in a journal, using this blog to publicly acknowledge who and what we are thankful for or just recognizing our teammates value to this business is worth its’ weight in gold. Showing gratitude to others is limitless and appreciated. 4. […]
When a brand sells luxury products or goods, it is not just about selling an item, it is about selling an idea or promoting a luxury lifestyle. Tapping into the way someone desires to live or recognizing how they choose to live, is called lifestyle selling, and, it is a meaningful strategy when marketing items that are considered luxury. In a world where we are free to dream most any creation imaginable, there are luxury designer architects anxiously awaiting our call to make any fantasy and the wildest dream come true. The more unique, intricate and customized, the more excited the luxury consumer becomes. “Why?” As the wealth of consumers continues to increase, luxury goods companies are continuously searching for ingenious creations to provide to their expanding clientele which is younger and more successful than ever before. Many luxury consumers have created enormous wealth for themselves and continuously seek out ways to self-indulge by purchasing one of a kind products and partaking in services where others only dream. Luxury consumers who create their wealth, take extra special care and exercise creativity in how it is spent. Luxury consumers enjoy, appreciate and desire all aspects of their lifestyles and activities as much as possible. From the clothes they wear to watches and accessories, what they drive to private exclusive club memberships, it all must represent their individual brand image. It is part of their strategy to continuously market themselves to the very people they try and engage in business whether on the golf course, in the boardroom or at a black tie affair. Luxury consumers buy products and consume services for their premium quality, personal history with the brand and self-pleasure. Many luxury brands position their products to be highly differentiated in the market amongst competitors by the use of celebrity […]
Weekly and often daily, without fail, we have a discussion with a potential client who is sometime novice to the world of bespoke on the subject of price. Instead of the snarky response of “if you have to ask, you can’t afford it”, in which we’ve heard some artisans say, we decided to dedicate this blog to a discussion on the value of purchasing bespoke. There are articles where writers question whether the growing popular word “bespoke” is an overused term. Basically the word means “specially made for a particular person”; it’s “customized” as many Americans relate to. In early centuries, throughout Europe, bespoke tailoring dedicated development to the craft of tailoring fabrics, especially men’s suits. Bespoke exudes refinement, class, and luxury. For some, it brings a particular affluent lifestyle and status and for others to participate in an interactive journey with a personalized result. Bespoke has a place in every high end industry including wedding dressings, perfume, shoes, interior design, cars, furniture, jewelry, watches, liquor, even software to name a few! So as you make the leap into the world of bespoke, let’s look at 3 factors that influence the cost of these beautiful investments. Labor – the Master’s talent, his or her craftsmanship and dedication to detail; it is an undertaking of the crafter’s love for creating excellence in his or her particular field. Even in the world of bespoke perfume, which takes personalization to a whole new level, developing a specific fragrance can cost tens of thousands of dollars. In addition, a client pays for the time invested into his or her custom piece. A bespoke suit can take up to 8 weeks and several fittings before it is delivered. A leather bag or set of luggage can take months depending on the clients request which leads […]
One of Beau Satchelle’s lovely clients purchased one of our custom designed, gorgeous ___ arctic blue tote bag that she uses for the office and a matching overnight duffel bag for a weekend getaway. A week ago, she contacted me, describing how an awful ink pen found its wicked way to her Tote, leaving its signature of three blue lines near the bottom of the tote bag and was quite noticeable. Needless to say she was upset and asked for suggestions as to the best method of removing the ink while preserving the bag’s leather and maintaining the color. We were able to suggest a cleaner/conditioner that eliminated the ink and kept the beauty of the bag intact. If you handle your one-of-a-kind Beau Satchelle bag with the upmost care, it will maintain its longevity. So let us share six tips with you on caring for your bespoke leather bags. 1. Leather absorb oils each time it is touched. So, first and foremost keep your hands clean to prevent makeup, hair products, perfumes, spray deodorant or lotions from getting on your handbag. A helpful accessory tip to protect the handbag’s handles is to take one of your favorite, matching silk scarf and wrap around. 2. Avoid placing your handbag on/in places where it may get scratched or stained; shopping cart trolley, file cabinet drawers, hair salon’s floors or countertops or anywhere a splinter, rough edge or chemicals can damage your luxury good. 3. Avoid spillage of beverages and liquids as they may leave a watermark; even mineral water can leave a mark if not attended to promptly. If bag gets wet, blot dry with towels and allow to air dry. If you absolutely must venture out in the rain with your luxury bag, another protective, accessory tip that I would […]
I love Beau Satchelle and perhaps there will soon be a blog for the owners of our bespoke leather products. Our heart and soul goes into the building of our beautiful bespoke Luxury leather products. We realize, currently, we are a minnow in a vast ocean of leather manufacturers and artisans. However, we aren’t fearful of the challenge (actually, energized) to keep growing and perfected our offerings until we can be heralded as a top contender in the world of bespoke luxury. So when a piece is written about a master in the business, it is to only bestow much respect to one of the finest of the leather and luxury fraternity. Hermés… just saying the name conjures up the word “indulgence”. Truth be told, I am a fan, not just because of the bag itself…but the amazing brand that has been carefully built around both the Kelly and the Birkin bags. In the month of April, the auction house, Privé Porter, who curates unused, coveted Hermés Birkin handbags, broke the record for the most expensive handbag ever sold for $298,000. The 2008 Birkin made in Rouge Braise Crocodile featured 10.08 carats of round brilliant cut diamonds and 171 grams of 18-carat white gold hardware. It is elegant and the craftsmanship is unparalleled. According to the Wall Street Journal, a few days later, the Birkin was delivered by Brinks armored air transport to a Los Angeles buyer’s representative, who describes his client as an American billionaire. As we say in Detroit… “That’s ballin”! So as we grow our bespoke leather start-up, we will constantly drive ourselves to never lose the focus and respect of the art of leather crafting. We are dedicated to our values and the culture that solely embrace our clients who invest in our bespoke luxury bags […]
This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]
2019 will be here before you know it. Perhaps we’re getting ahead of ourselves, since we’re in the middle of preparing for our Spring 2016 launch. But what better way to build upon our current excitement than to not only focus on the present yet look toward the future and share our short term goals. For Beau Satchelle, when creating our business plan we embraced the author, Dr. Steven Covey’s Habit #2 “Begin With The End in Mind”. By clarifying in our minds as to how our company will look in a few years. This accomplished several things for Beau Satchelle: 1. Created a platform to think bigger as to our place in the global world of luxury lifestyle 2. It provides us the whole map to the road, the guidelines and the milestones to fulfill our three year vision 3. We can determine what our social impact will be on this planet Three years was a long enough period to measure our progress by breaking goals into smaller chunks of time. This process started by defining who we are today. Beau Satchelle’s vision is Bespoke Luxury for the Discerning individual. Beau Satchelle’s mission statement: We provides fine bespoke leather handbags, cases, luggage, accessories and connoisseur specialties to those who crave individuality and one of a kind pieces. Our Head Luxury Designer and Leather Artisan T. Michael carefully crafts these works of art and is committed to reviving the time honored tradition of hand-stitched luxury leather goods. Made exclusively from luxurious and exotic skins, premium hides and hardware, he meticulously builds his distinctive products to meet his discerning and sophisticated client’s needs. Beau Satchelle…. “Beautiful Handbags”, makes a statement and stands the test of time… This vision and mission statements allowed us to do the planning necessary to track our […]
You consider yourself to be fairly stylish and fashionable, and you have a love of luxury goods. We’re with you. There’s nothing like quality handcrafted goods in a world of mass production. Luxury goods are made to last with premium materials and quality craftsmanship, and they make you feel good to use them. Here’s our guide to investing in the best, most sophisticated goods that money can buy. 1. Consider where the product is made Let’s face it – luxury items are usually not mass produced in China or India. There are exceptions to every rule, of course, but they are usually made by smaller companies in areas of Europe, or North America. The reason for this is because luxury can’t be churned out. Luxury items are carefully made, with individuals in mind. Our luxury bespoke products are made in the U.S.A., for example, by people that you and I might know. 2. You should consider who is making your luxury goods You want to feel good when using your luxury goods, not guilty. You don’t want to be feeling like people weren’t paid a fair wage to create your product. After all, you don’t want your pleasure to be someone else’s misery. Do a little research, and make sure that people are paid a fair living wage to make your items. 3. Consider the materials used Luxury buyers should consider what materials are used to make the item. If you are purchasing a handbag, where is the leather sourced? Make sure it’s a reputable source, and that they are using premium materials. 4. Support small local shops and boutiques You may want to consider supporting smaller local shops and boutiques instead of shopping malls. When you buy at shopping malls and big chains, you are putting money into the […]
When you buy something special to treat yourself or someone else, what are you looking for? Chances are, you don’t shop for that luxury item the way you would buy groceries or toiletries or cleaning products. No, when you look for something special, you want to take your time to choose something that speaks to you. You want to buy something that is one of a kind or at least not mass produced. You want to buy something that was made with care, and that you know will last. You want something that will stand the test of time. That’s why, when you buy something to treat yourself, you should consider a small luxury company. A small luxury company cares. Because they are a small company, they will make a special effort to produce something with love and care, and utmost attention to detail and quality craftsmanship. They want to make sure their customer is happy with the product or service, so that he or she will return in the future. A small company may not have the advertising budget that large companies have, so they rely on referrals and word of mouth. That’s another reason why they want to make the customer happy. A small luxury company is willing to work hard for your business. They will bend over backwards for you, and go out of their way to make sure your transaction was perfect. They will listen to your suggestions as a customer, and actually take them the boardroom for further discussion, rather than sweep them under the rug. A small luxury company will put time and effort into each piece to ensure that it is perfect. They won’t let a less than stellar piece slip out the door, because they know their reputation is on the line. […]
