Tag Luxury Leather

Creating A Luxury Brand From Scratch, part 1

Lately, a number of our fans and entrepreneurial peers of Beau Satchelle have asked us about lessons learned during our first year of launching our small business. Introducing a new brand and creating that initial momentum to attract attention and buyers takes laser focus and hard work to stay the course. The number of years and amount of grinding it requires to become an overnight sensation in the world of business can be daunting for a start-up. Breaking into the life of niche, affluent buyers demands, different thinking and actions require stepping up your game. Our 2016 journey has become fascinating. The many personal and business lessons gained are invaluable. Sharing with our readers through this blog, our continuous journey of building a brand, we hope, gives insight and confidence to peers who have or are considering taking the leap into creating their own start-up. Believe me, there is a wealth of teaching moments that will take more than one blog post, so let’s cover three in this one: 1. CREATING A VISION – Starts with knowing yourself. While making the moves to market your product, this is the time to dig deep and be introspective. This may mean determining what self-beliefs may hold you back as an entrepreneur, from selling to approaching a potential high end client. Your limiting mindset can totally derail your confidence in pricing and selling your premium products to a buyer with high expectations and discriminating tastes. Even if your luxury product is extraordinary, do the inner work on yourself to build confidence in attracting and working with high end clients. Our vision which we speak about in detail in our March 16th Blog post, titled “Vision Board of our Future” and is our North Star. In conjunction to creating the big picture, producing a […]

Lessons From A Shark

If you consider yourself to be a student of the fashion industry, then giants such as Tom Ford, Ralph Lauren or Tori Burch would be recognizable names as being game changers in the world of retail. As a start-up luxury business, we have to stay on top of our game by gaining knowledge from individuals such as those mentioned who have successfully forge their own paths. Auto Biographies are an important teaching tool for visualizing someones success and wanting the same for yourself. One of those giants that we recognize as a game changer in the world of fashion is Daymond John, the founder and CEO of FUBU, a television personality and investor on the hugely popular realty television series Shark Tank. He has written a book named “The Power of Broke” and it resonates well with any entrepreneur who is beginning their own journey of a thousand steps to building a business brand. In the book, he takes 15 entrepreneurs from different backgrounds who offer insight on what it took to build their successful careers and brands from nothing. In a nutshell, Daymond John bootstrapped his way to success and he feels in many ways that “the struggle”….not having money forced him to be creative which kept him focused on his goals. So in the course of reading his book, he shared in his first chapter 3 philosophical takeaways that resonated with Beau Satchelle’s growth which inspired this blog. Be Innovative – Daymond John refers to the power of broke as a mindset of providing substance over flash. It takes inspiration to stand out when you are a minnow in a sea of whales in the luxury industry. Our story is a good old fashion tale of basically learning an “old school” sewing art form from YouTube. Hand sewn, […]

Leather and Tech: The Perfect Pairing!

The cell phone. Can’t live without it! Since our lives depend more and more on phones, tablets, and laptops, it becomes imperative that luxury leather designers stay ahead and create accessories that can accommodate these devices. Leather accessories have multiple functions that include protecting and holding the device while showing off your individual style. Although the range of textiles that can be converted into a holder for a cell phone are numerous, leather ups the game in conveying an indulgence that can’t be equaled. Offerings with leather products include: Handbags and Wallets – whether a tote, crossbody, clutch or wristlet, a woman will require a pocket that can handle her phone with easy access. From Beau Satchelle’s experience, more female consumers are requesting at least one pocket outside of the handbag or an interior pocket that is extremely handy if she hears one of her notification sounds. Even an unassuming leather wallet needs to have the ability to not only house the essentials (credit cards, money, and identification), but must offer a cell phone pocket to show a women’s style and simplicity when she runs her errands. Duffle Bags and Backpacks – these particular bags are designed and built for multiple uses whether the gym, the classroom, the office, hiking or a weekend outing, multiple pockets and specific locations for tech products are essential. It is imperative that not only books, or a weekend outfit have a perfect home, but sufficient room is set aside to secure a tablet or laptop. Of course, once again an accessible cell phone pocket is necessary for easy access. With the advent of mobile chargers stations that allow phone and tablet users to become independent of “searching for a wall plug”, these technological have raised the bar to insure that a carrier can support […]

A Few Thoughts On The 2016 Olympics

Whether you are sports fanatic or have been roped into watching the occasional Superbowl or playoff game, you must agree, the 2016 Olympics is two weeks of pure enjoyment, even for just the competitors’ personal backstories. With only a few days of competition in beautiful Rio, Brazil, it has been an unbelievable thrill to watch and live vicariously through athletes who are considered the best of the best in the world. Fortune smiled on the team of Beau Satchelle, in that we have a history of competitive sports backgrounds from playing sports in high school and college. That background and training have a profound influence on the creation and direction of our business. In competitive sports, you have to possess the values of solid work ethic, quality character, focus and consistency, and remarkable goal setting. These same values are uncompromising for Beau Satchelle. So in the spirit of celebrating the 2016 Olympics, as we prepare for our fall product reveal, we wanted to share with our readers, 3 winning traits that Olympic Athletes possess that we continuously work to build with Beau Satchelle: 1. Passion – The personal stories that are told in regards to Olympian Athletes is that most, if not all, dream of being the best at a young age and setting goals to compete at the highest level. Their love of the game is simply awe-inspiring! Passion is what drives a person to be exceptional whether it is on the field, the pool, or the gym. That perfectionist is found within our Master Leather Artisan in creating a bespoke item. His passion to produce a work of leather art that is incomparable with any of Beau Satchelle’s competitors and his commitment to being the best ambassador in the space of handcrafted luxury leather is unparallel. Our team’s […]