Tag Luxury Brand

Entering 2017; A Brave New World!

Have A Happy New Year Beau Satchelle Blog Readers! Wow! 2016 flew by, yes? And what a year it has been! For the team of Beau Satchelle, numerous lessons and growing pains have developed our abilities and skills to gear up for the new year and we are fired up for what is to come. So what are our goals for the upcoming 365 days? There are actually three major objectives we look forward to: Introduction Of New Product Lines The team has been working intensely on refining a new line and adding vibrant colors to our mainstays the “Michelle” and “Regina” handbag Spring collection. The new products will be featured in mid- January at a charity fashion show; plus, photo shoot events that we will share on Instagram. In addition, the excitement level is building for the unveiling of several elegant leather bracelets that will complement all of handbag lines. The bracelets will be made out of the same premium leathers and finest hardware selected for the handbags. We are in the beginning stages of seeking out a number of local jewelry designers and textile artists to work on future collaborations for a more recognizable branding to Beau Satchelle’s luxury products. Our team has been commissioned on several special projects that will add a unique bespoke service to our luxury repertoire (more details to come). Finally, the refinement of our products will be more focused to not only handle smartphones but the much needed chargers that are just as essential when comes to daily carrier accessories. It is so gauche to depend on an outlet to charge your tech essentials! Building Brand Momentum The focus is on growth and more growth. Our obvious goal is to grow our brand awareness locally and by rolling out a revised marketing plan […]

All I Want For Christmas Is….

Growing up, it was interesting being incredibly introverted, except for when it came to my tastes in “stuff” which were quite unusual and exotic for a child! It was never ordinary and when I asked for toys my childhood friends wouldn’t even dream of. Loving it, being the exception, and the more unique the better. When the Sears and JC Penny Christmas catalogs came out, I meticulously looked through them wanting to be sure I left an outstanding list for Santa on Christmas Eve. As an adult, the Christmas list experience is still a pleasurable process, combing the high end websites, such as Robb Report or Nieman Marcus just as meticulously for that one of a kind gift that can be place under the Christmas Tree. A girl can dream… Asprey Lambskin Scrabble Board www.asprey.com The British Luxury Brand specializes in jewelry and luxury goods and has created the iconic gift for the consummate Scrabble player to have at the ready for guests on the yacht or private jet. The board is made out of Grey, Red, Green and Black Lambskin; Red English Saddle leather presentation case; Black lambskin letters housed in a purple velvet Asprey pouch and 4 black lambskin racks to hold the playing letters. Describing this as a luxurious game board is an understatement. -$11,950 Qlocktwo Table Clock http://qlocktwo.com If you want a conversation piece for your home office, don’t look any further. Manufactured by Biegert & Funk, this is a standout of timepieces. Unlike a traditional clock, it has no hands nor digits. The time is displayed by written word through a pattern of letters spelling out the time in words. The screen is illuminated by brilliant LED technology. The company also designs this technology for a wall display or for your wrist. -Sold at Neimen […]

Creating A Luxury Brand From Scratch, part 2

A couple of weeks ago, we introduce the first of a series of blog posts about lessons learned in our first year of launching our luxury lifestyle business. As always, there is a never ending wealth of teaching moments and knowledge that we gain through our first year journey. So let’s cover two more this week: Marketing Our Brand – in the beginning, once your vision work is completed, while creating your business plan, a start-up must decide what their marketing strategies will be to attract their specific demographics. When entering the luxury market, every decision and action made has to correspond with the quality of your products. With that in mind, we study meticulously; the details that high luxury brands use in their language and visuals to communicate to the specific buying market. Let’s consider a luxury American automobile, the Lincoln MKC. The commercials alone exude pure elegance. The choice of using an iconic actor, Matt McConaughey, as their spokesperson, the beauty of the home and the infinity pool he dramatically falls in, his clothes and accessories he puts on, even the aristocratic dogs he carries in his Lincoln speaks quality. Lincoln customers are introduced to that same messaging throughout its social media, its showrooms, the VIP black label program and concierge service which all speak to a supreme experience. As we grow, Beau Satchelle is crafting a similar meticulous message to our audience; we will provide a “white glove” buying experience and our clients will gain pleasure and self-elevation when carrying our leather accessory. Our editorial and e-commerce photos must express beauty at the highest standards by displaying the intricate craftsmanship of our products. Our models and location shots we use create images of class and extravagance. We have to scrutinize the social media history of potential models […]

You Can’t Stop Change!

Unbelievable! We are half way through the summer. Many Michiganders seriously cling to this time of the year with our warm weather because Michigan winters can be brutal. Although, Mother Nature has been quite kind the last two winters. Grudgingly, there is an appreciation for our four seasons in that it reminds us that life has its own changing seasons and time waits for no one. Almost three weeks ago, the citizens of Great Britain voted to leave the European Union which according to economists impacts their currency value, trade agreements and immigration policies. Needless to say, the global economy has been impacted and for now, the cost of purchasing goods for consumers in the United States has become favorable. There is no denying that we are all impacted, not only things that happen in our country, but when global changes take place (whether it be political, economical, technological, or social changes). Although Beau Satchelle, is a small luxury brand, we even recognize the impact of “Brexit” and other world changes. Buying certain premium leather and supplies from our friends ‘across the pond’ in London has suddenly given us a price advantage. The ability to level the playing field by introducing our products to luxury consumers in not only Europe, but Africa, Asia and the Middle East is an inspiring challenge. In addition, the luxury consumer tide to search for more independent, artists whose values stress integrity and quality has been a blessing for us. As we share our mission statement, please keep in mind that in this ever changing society, we continue to evolve and play our part in helping build a better community. -AJ Beau Satchelle’s Mission Statement: Beau Satchelle provides fine bespoke leather handbags, cases, luggage, accessories and connoisseur specialties to those who crave individuality and one […]