A commitment was made to build a business that will eventually become a brand. The places and people we’ve cross paths with are fascinating and we thank everyone involved with our current and future success. …
Mind you, although I have fully embraced the technological advances which we all depend on in being more resourceful and living an easier lifestyles, I still cling to “old school” methods that force a person to slow down and appreciate…
September 2016 we salute you! Your predictability over seasonal changes with your cohort, the Artist, aka Mother Nature spreading her love of color particularly in the Midwest. The days grow shorter while the temperature begins to cool as Mother Earth prepares for its winter hibernation. Charities are gearing up for their fall and winter fundraisers. And those of us in the retail industry, preparations are intensifying for the upcoming holiday season. September also ushers in a month of pure delight as Fashion Weeks gets underway, first in New York then London, Milan and Paris. While following the unveiling of designers’ collections, Beau Satchelle keeps a close eye on designer’s choices for handbags collaborations. Needless to say, because of our bespoke background, many styles are too trendy and will not be embraced for our design consideration. However, we understand that attentiveness to certain trends can be incorporated into classic leather styles without compromising our design integrity. So these are the 7 Fall Trends that Beau Satchelle is keeping an eye on: ‘Hair on’ Skin or Genuine Exotic Handbags – No question that we embrace the sexiness and luxuriousness of what this style does for a handbag. Such as the above accompanying picture (red python) we selected for this blog, the more premium and exotic the skin, the better. The trends we noted integrate deep, rich dyed colors that make a handbag pop! We have seen cow leathers incorporated with alligator, python and ostrich for the side gussets or handles as contrasts to have just a touch of exotic. Beau Satchelle is currently in the design stage of an alligator leather satchel handbag that is so versatile that it can be worn both day and night. We will be introducing more modern colors but the cut, design and production will stay true […]
When a brand sells luxury products or goods, it is not just about selling an item, it is about selling an idea or promoting a luxury lifestyle. Tapping into the way someone desires to live or recognizing how they choose to live, is called lifestyle selling, and, it is a meaningful strategy when marketing items that are considered luxury. In a world where we are free to dream most any creation imaginable, there are luxury designer architects anxiously awaiting our call to make any fantasy and the wildest dream come true. The more unique, intricate and customized, the more excited the luxury consumer becomes. “Why?” As the wealth of consumers continues to increase, luxury goods companies are continuously searching for ingenious creations to provide to their expanding clientele which is younger and more successful than ever before. Many luxury consumers have created enormous wealth for themselves and continuously seek out ways to self-indulge by purchasing one of a kind products and partaking in services where others only dream. Luxury consumers who create their wealth, take extra special care and exercise creativity in how it is spent. Luxury consumers enjoy, appreciate and desire all aspects of their lifestyles and activities as much as possible. From the clothes they wear to watches and accessories, what they drive to private exclusive club memberships, it all must represent their individual brand image. It is part of their strategy to continuously market themselves to the very people they try and engage in business whether on the golf course, in the boardroom or at a black tie affair. Luxury consumers buy products and consume services for their premium quality, personal history with the brand and self-pleasure. Many luxury brands position their products to be highly differentiated in the market amongst competitors by the use of celebrity […]
“Live everyday as if it were your last, because someday you’re going to be right.” -Muhammad Ali The past few months has really moved the universe with the deaths of three colossal giants in life… David Bowie, Prince and just two weeks ago Muhammed Ali. Each of these dear souls influenced many lives in music and sports, American culture and history. If one death (much less multiple deaths) doesn’t remind you of the preciousness of each day and every moment of your life. Should the saying “not sweating the small stuff” take on a deeper level of meaning for us all? Every day, as we move one step closer to the reveal of our bespoke leather products, we must remember to take stock of our good fortune of having the opportunity to build a business that shows off an old world skill by a self-taught American Artisan. With that in mind, it is important to us that we publicly acknowledge what Beau Satchelle is thankful for: 1. God’s Grace for our talent, our creativity, our well being, our abilities, and our dreams. 2. Beau Satchelle’s Master Artisan and Leather Craftsman, T. Michael, whose discipline and high standards towards his craft are awe-inspiring. To watch him meticulously hand sew thousands of stitches for a bag or accessory is fascinating and admirers who experience the finished product understand why we stand behind the quality of our luxury goods. 3. Our customers’ appreciation of our creations, living the journey with us while becoming our biggest fans and promoters. Beau Satchelle will prosper because of your love and appreciation. Every purchase confirms our decision to break into the world of bespoke and the luxury market. 4. Our readers and followers of our social media sites. Especially to those who read our weekly Blog, and […]
This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]
