Have A Happy New Year Beau Satchelle Blog Readers! Wow! 2016 flew by, yes? And what a year it has been! For the team of Beau Satchelle, numerous lessons and growing pains have developed our abilities and skills to gear up for the new year and we are fired up for what is to come. So what are our goals for the upcoming 365 days? There are actually three major objectives we look forward to: Introduction Of New Product Lines The team has been working intensely on refining a new line and adding vibrant colors to our mainstays the “Michelle” and “Regina” handbag Spring collection. The new products will be featured in mid- January at a charity fashion show; plus, photo shoot events that we will share on Instagram. In addition, the excitement level is building for the unveiling of several elegant leather bracelets that will complement all of handbag lines. The bracelets will be made out of the same premium leathers and finest hardware selected for the handbags. We are in the beginning stages of seeking out a number of local jewelry designers and textile artists to work on future collaborations for a more recognizable branding to Beau Satchelle’s luxury products. Our team has been commissioned on several special projects that will add a unique bespoke service to our luxury repertoire (more details to come). Finally, the refinement of our products will be more focused to not only handle smartphones but the much needed chargers that are just as essential when comes to daily carrier accessories. It is so gauche to depend on an outlet to charge your tech essentials! Building Brand Momentum The focus is on growth and more growth. Our obvious goal is to grow our brand awareness locally and by rolling out a revised marketing plan […]
When a brand sells luxury products or goods, it is not just about selling an item, it is about selling an idea or promoting a luxury lifestyle. Tapping into the way someone desires to live or recognizing how they choose to live, is called lifestyle selling, and, it is a meaningful strategy when marketing items that are considered luxury. In a world where we are free to dream most any creation imaginable, there are luxury designer architects anxiously awaiting our call to make any fantasy and the wildest dream come true. The more unique, intricate and customized, the more excited the luxury consumer becomes. “Why?” As the wealth of consumers continues to increase, luxury goods companies are continuously searching for ingenious creations to provide to their expanding clientele which is younger and more successful than ever before. Many luxury consumers have created enormous wealth for themselves and continuously seek out ways to self-indulge by purchasing one of a kind products and partaking in services where others only dream. Luxury consumers who create their wealth, take extra special care and exercise creativity in how it is spent. Luxury consumers enjoy, appreciate and desire all aspects of their lifestyles and activities as much as possible. From the clothes they wear to watches and accessories, what they drive to private exclusive club memberships, it all must represent their individual brand image. It is part of their strategy to continuously market themselves to the very people they try and engage in business whether on the golf course, in the boardroom or at a black tie affair. Luxury consumers buy products and consume services for their premium quality, personal history with the brand and self-pleasure. Many luxury brands position their products to be highly differentiated in the market amongst competitors by the use of celebrity […]
Life is about simple pleasures – watching the sun rise, enjoying the summer breeze with a favorite glass of wine, conversation with good friends, writing with a good, flowing pen in a beautiful notebook. As life moves faster and faster, and people get busier, we lose some of these moments. Everything is about speed and efficiency. People want the latest toys, the latest technology and there literally is an app for everything. Why not pledge to slow down and learn to enjoy the simple things again? It’s important to stop and remember the enjoyable moments in life. If you’re a wine connoisseur, take the time to really taste it. Savor the flavors, and write down what you notice about it. Although there are many great apps for wine lovers to take notes, there’s something special about documenting your find in a beautiful, luxury leather journal. Beau Satchelle creates gorgeous, bespoke handcrafted luxury journals in lambskin and premium parchment paper. They make for a wonderful writing experience at the time that you are documenting your notes. The feeling of the pen flowing over the beautifully smooth parchment paper, the smell of the ink and the pages, and the feel of the cool leather and paper under your fingertips is truly a treat for all of your senses. And when the journal is complete, you have a wonderful, tangible record of your experiences. It’s a souvenir for the rest of your life – and for generations to come. It’s collectable, it’s sentimental, and it’s a memento that you can hold in your hands. As handy as technology is, you don’t – and we guarantee, won’t – get those same feelings from using an electronic journal, or an app. This is about taking the time to slow down and enjoy those same, tangible […]
This past Saturday, the “Superbowl” of horse racing sporting events took place at Churchill Downs in Louisville, Kentucky. The 142nd running of the Kentucky Derby with the participation of twenty jockeys and their horses competing for the top four finish. The undefeated Nyquist (3:1 odds) completed the first leg of his journey to the triple crown (which means winning the Kentucky Derby, the Preakness held on May 21st and finally the Belmont Stakes which will be held on June 11th) earning the win of a most thrilling race. Nyquist took home a $1.24 million dollar purse for his owner, J. Paul Reddam. As incredibly it is to witness the race, what is just as fascinating is the celebrated cultured events that are held with fashion being the star of the show that attract visitors from all over the country. The Derby is steep in tradition with the drinking of mint julips and Kentucky Bourbon and all things that represent Southern belles and gentlemen. The Derby festivities include a two week public festival, a number of galas with auctions and many pre and post parties with celebrity and affluent attendees. Over 150,000 people attend the Kentucky Derby every year and there are races all day up till the actually Derby that starts around 6:30 pm. So what else is there to do until the main event, but watch the fabulous fashion. And, based on Derby etiquette, the more expensive your tickets, the more formal you should look. Let’s be clear again….. as exciting as the race is, the Derby is not all about the horses…but being seen in the finest attire. The hat is EVERYTHING. Whether it is modest or magnificent, ranging from a trendy London fascinator (a chic, dainty headpiece decorated with feathers and netting and secured with a comb) […]
