Have A Happy New Year Beau Satchelle Blog Readers! Wow! 2016 flew by, yes? And what a year it has been! For the team of Beau Satchelle, numerous lessons and growing pains have developed our abilities and skills to gear up for the new year and we are fired up for what is to come. So what are our goals for the upcoming 365 days? There are actually three major objectives we look forward to:
Introduction Of New Product Lines
The team has been working intensely on refining a new line and adding vibrant colors to our mainstays the “Michelle” and “Regina” handbag Spring collection. The new products will be featured in mid- January at a charity fashion show; plus, photo shoot events that we will share on Instagram. In addition, the excitement level is building for the unveiling of several elegant leather bracelets that will complement all of handbag lines. The bracelets will be made out of the same premium leathers and finest hardware selected for the handbags.
We are in the beginning stages of seeking out a number of local jewelry designers and textile artists to work on future collaborations for a more recognizable branding to Beau Satchelle’s luxury products. Our team has been commissioned on several special projects that will add a unique bespoke service to our luxury repertoire (more details to come).
Finally, the refinement of our products will be more focused to not only handle smartphones but the much needed chargers that are just as essential when comes to daily carrier accessories. It is so gauche to depend on an outlet to charge your tech essentials!
Building Brand Momentum
The focus is on growth and more growth. Our obvious goal is to grow our brand awareness locally and by rolling out a revised marketing plan that will connect us with Metro Detroit celebrities and influencers through photos with a Beau Satchelle product. Included will be many more trunk shows, pop-ups and fashion show participation. Shining our light in metropolitan markets on both the east and west coast is just as crucial. We are building a fine tuned team of ambassadors that are committed in keeping our brand front and center whether it be in the Detroit area, nationally or internationally.
We are aware and acknowledge our audience indulgent tastes crosses into other areas of life beyond leather accessories. Fortunately, Beau Satchelle continues to cross paths with those who are considered to be at the top in their fields when it comes to offering quality products and services. So, for our blog readers, we will continue to provide more insights, secrets and introductions into the luxury lifestyle as it unfolds for us.
In 2016, Beau Satchelle had the honor to partner with a few causes that touched our hearts. During this year’s journey, we have further educated ourselves on the issues of hunger, diabetes and domestic violence to name a few. It is our pleasure to continue our relationship and provide assistance where possible with Gleaners, Detroit Garment Group and RAINN all amazing non-profit organizations that respectively support matters that are prevalent in the 21st century. We are also adding an additional non profit to help support the awareness of diabetes; Beyond Type 1. With these charities selected, we look forward to a busy yet more fulfilling year ahead.
Thank you for being a part of 2016 journey. We offer a prayer of health and prosperity to all of our readers and please be safe as you celebrate the incoming New Year! -AJ
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