Month October 2016

Beau Satchelle Happenings and Updates

The last month has been a whirlwind of activities for Beau Satchelle as we have been participating in several Metro Detroit Auctions to benefit some very worthy organizations and charities. We are also in the midst of getting prepared for a great holiday shopping season by positioning and promoting our bespoke luxury goods for one of kind gifts. Detroit Uncorked With an invitation from the Detroit Wine Association (www.detroitwine.org) we were honored to donate a bespoke leather piece for auction, named the “Emily Handbag” to the 12th Annual Detroit Uncorked Wine Extravaganza. The event’s proceeds benefit Gleaners Community Food Bank (www.GCFB.org ) one of the most significant charities in Metropolitan Detroit. Gleaners’ sole purpose is to solve hunger in Southeast Michigan through an intensive emergency food collection program that delivers millions of pounds of food to 535 community partners who in turn distribute to food pantries, shelters and schools. Over 20 restaurants and food vendors provide tasty hors’deuves while guests were able to sample over 250 Wines from all over the world from over 30 wine distributors and suppliers. The Silent Auction had a myriad of items ranging rare and vintage wines, work by local artists (including Beau Satchelle!), one of a kind wine lover collectibles and sports memorabilia. Spark 2016 Detroit Garment Group (www.detroitgarmentgroup.org), the non-profit organization whose mission is to cultivate education and economic development opportunities for Michigan’s fashion community, as well as cut and sew manufacturers in all industries. In conjunction with their FashionSpeak 2016 conference, Beau Satchelle was privileged to donate one of our bespoke designed messenger handbags to their inaugural fundraiser SPARK. As a member of this association, we are fortunate to part of a fashion network that brings together professionals from across the State of Michigan and have the opportunity to rub elbows with […]

Detroit Welcomes FashionSpeak 2016

A favorite time of the year for Beau Satchelle is in October when one of Metro Detroit’s premier non-profit organizations educate and promote the growing cut and sew industry in Michigan. Their annual FashionSpeak is part education, part networking, and all about the business of fashion. It is a time for professionals (designers, manufacturers, retailers, buyers, and bloggers) in the industry from veterans to college students to meet and learn from each other. So here’s Beau Satchelle’s takeaways from a packed day of learning: The morning began with Lauren Kirsch Weiss who serves as a buyer at Freeds of Windsor who shared tips on surviving trade shows from two standpoints that of a designer displaying their lines and secondly being an efficient tradeshow buyer. From a designer’s view it comes down to doing good prep work prior to the show (especially reaching out to potential buyers), presenting the best of you and your designs during event, and solid follow-up post show. The second speaker was Amy Dietrich, a product development expert and design consultant at Restoration Hardware whose topic was “Determine and develop your best product” and we have covered many tips that have been in previous blogs which boils down to doing your homework about your product, your customer and your competition. Karen McDonald, a public relations expert was the presentation that was key for Beau Satchelle. She offered a number of suggestions on creating a public relations plan for an emerging design business that included having good photography, a strong website, developing a press release and 3 to 6 talking points, know media’s deadlines, and practice interviewing. Karen also invited Rebecca Voigt, stylist editor from Hour Detroit, a local luxury magazine and RJ King, editor of Dbusiness an online business magazine that focuses on Metro Detroit businesses to […]

Creating A Luxury Brand From Scratch, part 2

A couple of weeks ago, we introduce the first of a series of blog posts about lessons learned in our first year of launching our luxury lifestyle business. As always, there is a never ending wealth of teaching moments and knowledge that we gain through our first year journey. So let’s cover two more this week: Marketing Our Brand – in the beginning, once your vision work is completed, while creating your business plan, a start-up must decide what their marketing strategies will be to attract their specific demographics. When entering the luxury market, every decision and action made has to correspond with the quality of your products. With that in mind, we study meticulously; the details that high luxury brands use in their language and visuals to communicate to the specific buying market. Let’s consider a luxury American automobile, the Lincoln MKC. The commercials alone exude pure elegance. The choice of using an iconic actor, Matt McConaughey, as their spokesperson, the beauty of the home and the infinity pool he dramatically falls in, his clothes and accessories he puts on, even the aristocratic dogs he carries in his Lincoln speaks quality. Lincoln customers are introduced to that same messaging throughout its social media, its showrooms, the VIP black label program and concierge service which all speak to a supreme experience. As we grow, Beau Satchelle is crafting a similar meticulous message to our audience; we will provide a “white glove” buying experience and our clients will gain pleasure and self-elevation when carrying our leather accessory. Our editorial and e-commerce photos must express beauty at the highest standards by displaying the intricate craftsmanship of our products. Our models and location shots we use create images of class and extravagance. We have to scrutinize the social media history of potential models […]

Celebrating National Handbag Day

If you adore handbags, like us, you are thrilled and anticipating the approaching celebration of National Handbag Day on October 10, 2016. A day created by one of our favorite sites purseblog.com where handbag aficionados pay homage to the designers, the history and timeline of styles, and the trends of the past, present and future. So if you need some ideas to prepare for this special day, here’s eight ways to show your love! 1. Downsize your personal collection and donate your gently used bags – Pay it forward. Why not do something altruistic and take some time to find a charity that supports low income women who are returning to the workforce? For example, Dress for Success is a global organization that accepts gently used clothing and accessories for the purpose of giving women a helping hand to build an office wardrobe. In the Metro Detroit area, there are couple of non-profits that also use donated handbags as a springboard to helping survivors of domestic violence. 2. Contribute to your local economy and purchase from an up-and-coming handbag designer in your area – Nothing makes a statement like supporting an emerging handbag artists. 3. Shoes and Boots to compliment the bag – At all of the Fashion Weeks from New York to Paris, we noticed over the knee boots, embroidered boots, chunky heals and over the top embellished shoes. To compliment your latest footwear purchase, finding the perfect matching or contrasting bag will give your outfits a complete and finished look. 4. Plan your holiday gifts for your loved ones – a bespoke bag made exclusively for the women in your life is the ultimate luxury possession. Beau Satchelle has the ability to take any of its designed bags and customized it to your preferences and needs. 5. Buy […]