Today, news broke on our local stations that our city will be visited by the Commissioner of the Major League Soccer (MLS), to meet with two of our wealthiest Detroit ambassadors, Quicken Loans owner, Dan Gilbert and Detroit Pistons owner Tom Gores in bringing a MLS franchise to downtown Detroit. From a diehard sports fan viewpoint, these are exciting times for our fair city. To be one of the few cities in the country that host a professional soccer team along with the Lions, Tigers and Red Wings (come back home Pistons!). With 4 professional teams in the heart of downtown Detroit, over half of the year, fans will be experiencing some type of professional sporting event on a daily basis. My point is that the announcement is more evidence of the revival of Detroit to be a contender with other metropolitan cities as younger and sophisticated adults flock to our city not only to work, live and play, but more importantly keep their dollars in the city that can offer a range of products and services from the inexpensive to the luxurious. City leaders, who work to bring tourists to our city are seeing an increasing uptick in conventions and out of town visitors. They rely on retailers, restaurants and other small businesses to provide a “Detroit” unique experience and offer products and services that reflect our amazing community. We are a city under constant construction, including renovations of buildings in downtown led by luxury hotel developers such as the Westin, Hilton, and Four Seasons. All three Detroit casinos, Motor City Casino, Greektown Casino and MGM Casino offer high end rooms as well as boutique shops to match. Entrepreneurs see Detroit as the new frontier as start-ups and tech companies have discovered our city as a viable alternative to […]
The look…sensual and rich. The feel..it begs to be touched. And definitely, the smell…awakens powerful memories and positive moods, connects to nature and no other scent can imitate that of leather. Leather is a lifestyle; whether it cushions your body in the seat of your automobile or brings warmth to the interior of your home through furniture or floors, frames for mirrors, valued historical books, or customized cigar or jewelry boxes. In fashion, leather’s versatility is everywhere. The range of fashion in outerwear and stylish clothing, protecting your hands from the winter elements in soft lambskin or kidskin gloves, fashioned into the finest bespoke shoes for the well dressed man, or enhancing a diva’s jewelry collection with select leather pieces. And of course Ladies, our favorite…handbags. Let’s be clear, not all leather was created equal. Inexpensive and less durable items are created from bonded leather which is essentially a process of shredding leather scraps and fiber, then mixing it with bonding materials that is then pressed together with a fiber or paper backer. This keeps consumers replacing their products after short periods of wear and tear. So let’s take a quick look at the different types of leather. Cow is the most common source for hides and it is processed in a few ways: Full Grain Leather which is made from the finest natural hides that have not been sanded or buffed to remove imperfections. Durable, does not wear out and over time develops a rich patina. The types of products made from this leather is high quality leather furniture, footwear and bespoke cases. Full grained calfskin handbags are made from the skins of young cattle and are prized for their smooth texture and fine quality. Top Grain leather is the most common type in high-end leather products. It is […]
I find history fascinating when studying people, events, and decisions that were made in the past that influence our present day. Innovation, creativity and necessity have developed processes, inventions and products that makes life a breeze compared to our forefathers. Consider this. Tools originating from stones and sticks to hunt animals for food, harvest farm land and construct shelters are now robotic marvels. Wax and oil used for early lighting in lanterns brought about electricity, and now the invention of solar panels use the sun for energy. Horse drawn carts were the early babies of automobiles that now use engine ‘horsepower’ to travel. Early books were bound by hand; parchment paper sewn with thread and cased in wood or leather covers or a combination of both, then adorned with jewels and gold leaf are now made with machines. (Although these type of handbound books are very beautiful and quite rare, there are Master Bookbinders still binding these type of heirloom luxuries for a hefty fee!) Fashion is no exception. The original adaptation of clothing was used as coverings to shelter the body from the elements. Sewing needle artifacts date back to 19,000 BC to sew skins together for body coverings. Throughout time and travel to other climates, clothing was still used first as protection, but other purposes came into play including the use for decoration. Clothing became more practical as history progressed and began to take on more status and wealth meanings. As technological advances came into play (with the emergence of weaving textiles, spinning techniques for yarn and silk production, and advances with cotton production) fashion became more stylish and decorative depending on the locale and culture. Segueing into Beau Sathchelle’s arena…. accessories. The early accessories made from vegetation, animal hides or textiles were made out of pure necessity. […]
This past week, I read a great online article by James Roumeliotis; a lifestyle marketer titled “Luxury versus Premium versus Fashion: Clarifying the Disparity” in which he discusses how the terms Luxury, Premium and Fashion, can be convoluted and confusing depending on who is defining for what consumer group. And, that brands targeting the affluent must have clarity as to their “lane” with these specific segments. As we continue to clarify our brand, we realize that we offer a Premium product. As Roumeliotis states in his article ” Premium, stands for performance, value added, state-of-the-art, craftsmanship, and timeless design.” What a beautiful and appropriate way to describe Beau Satchelle. Yet, it’s important to add that our long term strategy is to grow our current ‘new brand’ into a luxury lifestyle brand. The terms mentioned above have been adopted in so many ways that you do wonder if mass marketers have weakened the exclusivity of those words. For instance, take the word “bespoke”. Is it losing its power because of it’s overuse in a variety of industries? Webster dictionary defines the term bespoke as dealing in or producing custom-made articles. According to wiseGeek an online blogger, it is a British word that originated among tailors of London’s Seville Row where cloth for custom-made suits was said to be spoken for, or reserved for an exclusive client. Interestingly, Haute Couture is the female version fashion term of the word bespoke which is most connected with men’s tailoring. When marketing to a demographic that appreciates purchasing unattainable products or services, we must strive for offering perfection within our wheelhouse. Being introduced into the affluent market has been an revealing journey for Beau Satchelle as we gain more knowledge, create memorable experiences and build long term relationships with our clients. Our leather creations will […]
